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Ivor Vucelic's Experience:
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TitleDirector of Hotel Purchasing East Of The World/ Product and Purchasing Board Member at TUI GROUP
October 2020 - Present | Hannover, Germany-Director of hotel product/purchasing clusters: Central Mediterranean, East Mediterranean, Africa, Middle East, Asia, Indian Ocean and Strategic Hotel Chains (JAZ, Atlantica, Barut, RIU and TUI Hotels). -Biggest TUI cluster with over 10.5 million passengers, estimated markets turnover of over 10.5 billion Euro, over 9000 hotels, guarantee financial value contracts worth more than 1.3 billion Euro and pre-payment budget of over 550 million Euro - pre-COVID 19 -Ambassador of the Group Purchasing function, accountable for leading and coordinating the overseas hotel buying activity within geo areas for all source markets (markets being UK, Germany, BENE, Poland, Austria, Russia, Nordics, etc) with the focus being on delivering revenue growth through unique product, reducing cost, managing cash-flow, delivering excellent product and mitigating risk. Accountable for translating the Group and source market 5-year product strategy into Group Purchasing goals and targets and owning the strategic development of all regional opportunities in line with source market 5 year and annual plans. A key part of the role is to balance source market needs with a Group approach as well as being an ambassador for our business transformation journey. Role entitles internal coordination between markets and TUI Hotels or TUI Hotels JV companies. •An expert in the destinations to ensure strong and aligned representation of the TUI Group, as well as being the external PR face. Ensure sustainable long term relationships are built with all hotel suppliers and key stakeholders. Expert in source markets ranging from EU to Russia •Embedding all governance requirements and raising awareness of the importance of compliance, accuracy and following required processes. Own and manage the regional accommodation cost base including guarantees and prepayments budgets, regional purchasing overheads budget and undertake functional transition projects as required see less
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TUI Group Product & Purchasing Board Member/Director of Hotel Purchasing East Mediterranean & North Africa at TUI Group
December 2016 - October 2020 | Hannover, GermanyDirector of destinations Turkey, Greece, Cyprus, North Africa (Egypt, Tunisia, Morocco) & Balkans (Croatia/Montenegro/Bulgaria) and Strategic Hotel Chains (JAZ, Atlantica, Barut, Karisma, TUI Hotels) - TUI Group Also serving as: 1. TUI GROUP PRODUCT AND PURCHASING BOARD MEMBER 2. Commercial oversight (product and purchasing)/ key account management markets (outbound) GASP (Germany, Austria, Switzerland, Poland) and RU/CIS (Russia, Ukraine) -• Group role in a very complex global matrix organization: SM’s (TUI source markets – e.g. TUI UK, TUI Germany,TUI France, TUI Benelux, TUI Nordics, TUI Canada, etc.) + different TUI Boards (approvals, compliance) + product & purchasing Group function (e.g. own team based in 5 destinations, main office in UK, etc.). Role part of vigorous compliance and cross-border requirements. Close relationships with all source markets and keeping active and open communication line via constant product and trading meetings (e.g. bed brief sessions, bed brief review sessions, weekly purchasing updates, weekly trading sessions, etc.), planning and executing strategic 5-year development plans of the destinations, growth of TUI branded hotels, etc
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Executive Director of Product/Purchasing, Marketing, PR, E-Commerce, IT and Sales Support Operations, Management Board at TUI Russia & CIS at TUI Russia & CIS
October 2011 - November 2016 | Moscow, Russian Federation-Part of Management Team that improved EBITA result by $61 million FY2014/15 -achieved hotel accommodation contracts risk reductions for S15 valued at $45 million USD -decreased/re-negotiated massive YOY pre-payments & improved cash flow positions: YOY total decrease of -51.06% - Europe decreased by -77.14% and Turkey by -43.02% -Marketing re-positioning project with BBDO completed and campaign launched: we designed a new TUI Russia positioning, new slogan, new key visual, new communication strategy, new brand architecture, new brand pyramid and launch successfully new campaign -Increased distribution GP2 result from -1.5 million USD to +3.2 million USD, Increased controlled distribution share (online, own and franchise shops) from 9% to 44% -Online marketing achieved KPI’s: visits from 6 mil to 14.5 mil, page per visit from 2.1 sec to 6.4 sec, bounce rate lowered from 46% to 36%, organic traffic share rose from 35% to 60%, TIC rose from 1400 to 8500, Yandex CTR rose from 2.85 to 4.653, Google CTR rose from 3.5 to 5.885, primary site bookings increased from 99.000 to 572.518, where-to-buy indicator increased from 120.000 to 310.000 – by Google AB tool TUI was the most effective online marketing company in RU market within the respected industry -Designed and launched 5-year Digital Transformation Strategic Plan and Completed “One-Single Web Platform -Increased number of franchise offices from 60 to 370, introduced online tui.ru sales, re-structured own offices in terms of positioning and profitability, Received award as TOP 3 best franchise brands in Russia and #1 overall in travel industry in 2013 and 2014 (beboss.ru) -Operated an in-house customer service department (call center, TUI 24 hotline, airport reps): improved level of client service from 91.66% to 99.4%, -Yearly overview of activities like roadshows (32 cities, over 200 agencies participating), info-tours (97 groups, over 3000 participants), seminars/webinars/trainings (43/315/56)